In this video, a representative at an ecology trade show presents some innovative building materials that are eco-friendly and will allow you to save some money on your energy bills. These materials are made out of gypsum cellulose and are used for insulation.

Our eco-friendly home show representative explains the benefits of cellulose wadding versus fiberglass, two insulation materials commonly used in houses.

A Primacalc representative introduces a revolutionary eco-friendly device that softens hard water. The device can be installed by a savvy handyman or a plumber.