In this video, a representative at an ecology trade show presents some innovative building materials that are eco-friendly and will allow you to save some money on your energy bills. These materials are made out of gypsum cellulose and are used for insulation.

Our eco-friendly home show representative explains the benefits of cellulose wadding versus fiberglass, two insulation materials commonly used in houses.

A Primacalc representative introduces a revolutionary eco-friendly device that softens hard water. The device can be installed by a savvy handyman or a plumber.

At the Eco Habitat salon, Olivier Brunet from the "Terres Cuites de Courboissy" (Courboissy Terracotta) tile factory explains how they make floor tiles that are both eco-friendly and pleasing to the eye. One of their clients even had his floor tiles made to look three dimensional!

How would you like to learn to make your very own ochre paint? Jean-Michel and Stéphane will share their recipe, which is not unlike crêpe batter. While the paint may not be fit for human consumption, it's non-toxic and extremely durable.