This company in Rochecorbon makes innovative wine bottle labels to boost sales, and it seems to be working. Some of their labels feel like velvet, while others are wine-cellar-scented.
The French love their cheese, and as this video demonstrates, their appreciation begins at a young age. In the Touraine region, a group of students taste an incredible variety of raw milk cheeses from the area and learn about the ways in which they differ from their "industrial" imitations. Who says that kids can't have refined palates?