Who doesn't like to quietly sip a beer?
...s'attabler au comptoir et boire tranquillement sa bière...
...sit at the counter and quietly sip his beer...
Captions 11–12, Le Village de la Bière: Ceci n'est pas un bar!
But at the Village de la Bière, in Strasbourg, a sip is all that you are going to get, as this emporium of brew has only une licence-dégustation (tasting license). This permits them to supply you with a mere sampling of, for example, une bière brune (dark beer), une bière blonde (light-colored beer), or une bière rousse (brown ale), before you settle on the bouteille de bière (bottle of beer) that most meets your approval. (You won't find many canettes de bière or "cans of beer" in this establishment!)
Owner Alain Pesez is passionate about his calling, and he will guide you through a vast selection:
J'ai entre trois et quatre cents sortes de bières... un assortiment qui bouge, qui varie et on vend de la bière des quatre coins du monde.
I have between three and four hundred kinds of beers... a selection that changes, that varies, and we sell beer from the four corners of the world.
Captions 6–7, Le Village de la Bière: Des bières de partout
Stocking over three hundred types of beer in one single shop is no small feat! We might even say, Ce n'est pas de la petite bière! On the surface, we might read that as, "This is not a little beer!" but, in actuality, this expression means "It's no small thing/It's no small matter" or "It's really something/It's a big deal." The expression dates back to the eighteenth century, when une petite bière was a weak, poor-quality beer, created by reusing the grains from an earlier batch.
The phrase can not only imply that a matter is significant, but also that something or someone is of high caliber, of quality.
Un Nikon, c'est un très bon appareil photo. Ce n'est pas de la petite bière.
A Nikon is a very good camera. It's not a piece of junk.
Donc c'est tout de suite plus sympathique accompagnée d'une petite bière pression.
So it's nicer right away accompanied by a small draft beer.
Caption 27, Le restaurant "Flam's": Les Tartes
Bière pression originates in un baril (a barrel/keg) and flows out of le robinet (the tap) and into une chope (a mug). Of course, you might prefer un panaché with your meal: that's a very popular mixture of beer and lemonade.
There is another meaning of bière that has nothing to do with fermenting grains to create a delightful effervescent beverage. The expressions mettre quelqu'un en bière and la mise en bière both refer to placing a body into a bière or "coffin." Note that, apart from these expressions, "coffin" is usually not referred to as une bière, but rather un cercueil.
On that note, remember that life is short! Tune in to these and hundreds of other fun and interesting authentic videos here at Yabla that will help quench your thirst for French mastery!